Association Announces 2014 Best in Building Award Winners
Albany, NY – The Capital Region Builders & Remodelers Association (CRBRA) recently announced the winners of their annual Best in Building Awards, and named Bennett Contracting’s website as the best website among remodelers in Albany, Columbia, Greene, Montgomery, Rensselaer, Saratoga and Schenectady Counties of New York State. The CRBRA judges considered design, information quality and ease of use when selecting the winner of the best remodelers’ website category.
“We had three goals when we redesigned our website in 2012,” said Greg Jackson, President and CEO of Bennett Contracting. “First, was to create a great user experience for homeowners interested in remodeling projects. Next was to communicate our competitive position as the area’s most trusted remodeler. And finally, to communicate the scope and quality of work we provide our customers, including remodeling, additions, windows & doors, siding, bathrooms, kitchens, porches and decks.”
“The success of our website was a collaborative effort. We have to thank the web design and development team at Burst Marketing, our partners in the website project,” continued Jackson. “Their web expertise and interface design helped us translate our vision into an effective marketing and conversion tool,” he said.
Website analytics show the site has continued to build traffic and generate leads for Bennett Contracting… in just the first two months, customer response skyrocketed, from a pre-redesign average of 30 leads per month to over 80 leads per month – a 266% increase. Since then, traffic and leads have continually increased month over month, even during typically slow winter seasonality.
Bennett Contracting President Greg Jackson and Project Manager Kevin Gutman display the 2014 CRBRA Remodeler Best Website Award, joined by members of the Burst Marketing team. Pictured (left to right): Lynn White, Rachel Digman, Braden Russom, Mo Abele, Jared Tomeck, Alan Beberwyck, Greg Jackson, Dave Borland, Kevin Gutman, Nick Smith, Sharon Lawless, Caitlin Mooney, Chris Havens and Ashley Quimby.
“We’re very excited that the Bennett Contracting site was recognized by this respected builders’ organization,” commented Dave Borland, Principal and Account Director at Burst Marketing. “Sure, we love to win awards, but this one really demonstrates Bennett Contracting’s commitment to quality and satisfaction – even in the way they communicate with their customers.
“We’re proud to have been a part of the web development project and we join the CRBRA and the community in congratulating Bennett Contracting for another job well done,” Borland concluded.
The CRBRA’s Best in Building Awards recognizes 40 different categories, ranging from building project designs and finished products to company promotions. A partial list of categories includes best showroom, TV ad, website, kitchen, basement remodel, social media campaign, remodel project, green project, outdoor living, conceptual design, new construction floor plan, kitchen design, coolest new home and more.
CRBRA is a professional trade organization of builders, remodelers, suppliers, and home building service providers. CRBRA is dedicated to providing the leadership, education, and motivation to its members for the betterment of the building industry. The goal is to create and improve quality housing for our communities while preserving the environment. CRBRA is the third largest home builders association in the state of New York, consisting of approximately 300 business members. For more information, visit https://www.crbra.com.